From the archives
Why do some folks absolutely refuse to do things that are in their obvious best interest? Why do other folks absolutely refuse to do stop doing things that are not in their best interest? The mystery of mysteries….
Years ago I remember reading about something called the theory of inadequate justification. The basic idea was really simple. All of us are constantly trying to make sense of what we do. We are always trying to find the ground to justify our behavior as sensible, or at worst, at least as necessary. This theory says that people first look at external justification. They did it because it paid money. They did it because it got them something or prevented them from losing something. In some way we try to justify our behavior by the consequences it brings. We do things, or so we would like to believe, “because they make sense.”
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